The McEvoy Foundation for the Arts is a 5,000 square foot arts space within San Francisco’s Minnesota Street Project. Neither commercial gallery nor museum, the foundation presents a rich program of exhibitions and events free to the public. We worked with the foundation on the development of a branding system that reflected their self-reliant and idiosyncratic approach to collecting—anchored by a quirky bespoke typeface, and possessed of a decidedly adventurous attitude. Taking inspiration from the Fillmore Theatre’s tradition of handing out posters at every show, for each exhibition we work with an illustrator or designer to create an exhibition poster that is complimentary for visitors.