MasterClass offers unlimited access to thousands of bite-sized lessons from experts in various fields and topics. They asked us to design a series of logos to be used internally for their Employee Resource Groups, which represent various Diversity, Equity and Inclusion communities within the MasterClass employee family.
They wanted the specific marks to be able to work individually for each group and also to combined as a master logo for the overall DEI@ program. Each mark took a simple geometric approach with a minimum of elements and a one-color palette. Some were pictorial in form—such as a two-stripe arc for Rainbow, the LGBTQ+ resource group. While others were more abstract, like the four circles used to represent WOMXN. When grouped together the individual shapes and palettes coalesce into a harmonious whole. As new resource groups are added, the crisp simplicity of the direction allows for new marks to seamlessly follow along.