How can a product launch have the energy and suspense of a movie premier, but without a Hollywood budget and on a Silicon Valley timeline? This key event announced new products highlighting the diversity of Airbnb’s offerings and celebrated the hard work Airbnb hosts have been doing for the last 10 years.

We collaborated closely with the company’s in-house team on creating a graphic system for the event and activating the space through installations, signage, and collateral. A 60 foot tall cityscape illustration greeted visitors as they entered and inside a series of room vignettes invited guests to feel at home. The event was tied together through coordinated wayfinding signage, guest badges, giveaways, and brand ambassador uniforms.