Xandra is a conversation design studio, authoring the interactions between man and machine, particularly in the rapidly growing field of digital assistants. Their work strives to feel as natural and human as possible, and is very much the work of humans—including writers, sound engineers, and voice actors. In rebranding their studio, it was important that the identity tread this line as well—feeling both handmade and digital. The Xandra wordmark is made up of a series of dots in a grid pattern creating a clean, minimal logo while evoking technology such as punch cards, dot matrix printing, pixels and sound levels.