Smith Process is almost certainly the top web developer slash motorcycle builder on the west coast. We started working with Smith on the recommendation of another designer, and we quickly developed a strong sympatico. This led to us helping them with their brand, and together we created a logo that is as direct as the name itself—considered yet plain-spoken. We then worked with them on the front-end of their own website, merging their mechanical and technical interests into one home, which in classic cobbler’s shoe fashion is currently under development.