Ike set out to develop autonomous driving technology for the commercial trucking industry and was founded by veterans of autonomous programs at Uber, Apple, and Google. Unlike many autonomous platforms, Ike did not aim for a future without truck drivers, but instead using transfer hubs where trucks would shift from local professionally-driven cabs to interstate autonomous control, they focused their technology on the long-haul aspect of trucking—a source of grinding workloads for truckers and safety risks for passenger vehicles. Ike was firmly pro-trucker and wanted an identity which reflected that.
While the startup was still in stealth-mode, we created a system that references interstate signs and Americana while feeling clean and contemporary. From there we continued to work with them on a range of projects including presentations, collateral, front-end design of internal tools, and the company’s website. After receiving $52 Million in Series A funding, Ike was acquired by fellow autonomous vehicle startup Nuro in December 2020.