Ike is a startup developing autonomous driving technology for the commercial trucking industry. Named after Dwight Eisenhower, the father of the U.S. Interstate System, and founded by veterans of autonomous programs at Uber and Google, Ike is charging forward towards a future of safe and efficient long-haul truck fleets. We created an identity for the firm that subtly references interstate signs and Americana but that still feels clean and contemporary. We continue to work with Ike on a rolling (ha!) basis on everything from internal tools to presentations and collateral.