Abstract creates version-control and collaboration tools for design teams. They approached us to design a trade show booth that they would unveil at the Adobe Max conference and use at subsequent events. Our clients at Abstract were designers and the audience of the trade show was primarily designers as well, so it was critical the booth be considered and creatively inspiring. Working with Ben Laramie, we created a structure that utilizes a poster wall that is easily re-skinned for new events, product demo stations, a satellite “welcome” stand, and a blue “tunnel” meant for social-media portraits and sharing. The whole booth breaks down into three crates for storage and shipping. In addition to the booth itself, our scope also included team gear, giveaways, and collateral.