Operating since 2004, The Green Cross is one of the oldest and largest medical cannabis collectives in San Francisco. We began working with them in 2011 with the goal of refining their graphic presentation and elevating the packaging of their line of cannabis edibles, IncrediMeds. We updated their existing trademarked logo and established branding standards. With their edibles packaging, The Green Cross emphasized that their product is medicine, first and foremost, and the packaging should reflect that and not be easily mistaken for other food items. We tailored the packaging to meet the San Francisco Department of Public Health requirements for cannabis edibles while creating a system that was flexible, mature, and friendly. We used custom food-grade airtight envelopes with labels that are printed on site, allowing the dispensary to add, remove, or adjust the products without concern for how it effects existing packaging stock. The initial work has been a great success and over the past several years we've created a host of supporting design—from membership guidelines to apparel, ads, trade show materials, business cards, and much more.