The Cove at Tiburon is a waterfront apartment complex of over 300 units in Marin County. Originally built in the 1960's, the property features authentic mid-century architecture, with apartments sited on the bay and hugging around a protected marina. As part of an overall improvement project that included the total rehab of all units and the grounds, we were brought in to help reposition The Cove. Working with the marketing team at Ignite 360, we created storyboards that played off the area's natural beauty and nautical roots. From that positioning, we created a new identity, graphic standards, and a wide range of materials to bring a fresh start to the community.