McEvoy Group

Client: The McEvoy Group

The McEvoy Group, umbrella organization for Chronicle Books, Princeton Architectural Press, SmartLab Toys, and other holdings, needed an identity that was neutral enough to co-exist with their range of holdings, while articulating a sense of style and business acumen. We built them a sturdy logo mark, and applied it to a sweeping range of stationery and a responsive website. Befitting to a group that owns one of the world's most production-savvy publishing houses, the materials were finely letterpress printed on best-quality paper stock.​