Levi’s Made & Crafted: Moment to Moment

Client: Levi's Made & Crafted / The Other Thing

Levi’s has a long history of patronage of the arts and support of creative projects. With the Moment to Moment campaign, we collaborated with The Other Thing and Levi’s Made & Crafted—their elite line of clothing—to use advertising as an alternative exhibition space. The project took over metro stations in cities worldwide posting artworks commissioned throughout the stations, creating an exhibition outside the rarified spaces of galleries and museums. A website and a large-format newspaper, as well as other media, partner to distribute the art through a variety of channels.