James Franco Postcard Book

Client: Chronicle Books / The Thing Quarterly

James Franco is a voracious and enthusiastic reader, and so when The Thing proposed collaborating with him on a postcard book, he devised a plan to reimagine some of his favorite books by staging photographs with himself acting out each role. Using Franco's photos, we created cover designs for each of the 30 books, sometimes paying homage to classic editions, and taking others in entirely new directions.