IncrediMeds

Client: The Green Cross

For years, we worked with The Green Cross on the design of their products, which as medical marijuana, placed emphasis on a serious, quasi-pharmaceutical approach to packaging. Anticipating recreational legalization in California, The Green Cross took the opportunity to rebrand their edible line as fun and colorful consumer-facing products. A series of lush gradients wink at psychedelia, while providing a consistent code to each product’s strain, while elegant typography and printing help position the products as adult and luxurious.