Client: Ike

Ike is a startup developing autonomous driving technology for the commercial trucking industry. Named after Dwight Eisenhower, father of the U.S. Interstate System, and founded by veterans of autonomous programs at Uber, Apple, and Google, Ike is charging forward towards a future of safe and efficient long-haul truck fleets. We created an identity for the firm that subtly references interstate signs and Americana, while feeling clean and contemporary. Included in the branding package were slide deck templates, truck graphics, custom emojis, laptop stickers, and critically, team socks.