Grace Hopper Conference

Client: Airbnb

The Grace Hopper Conference is the largest U.S. gathering for women in tech, and a major recruiting opportunity for technology companies. For the 2016 and 2017 conferences we partnered with Airbnb to concept, design and activate their booth at the event. They asked us to create a space that expressed the culture and energy of working at Airbnb, that would stand out in the tradeshow environment by conveying a feeling of home. In 2016 we created a garden pavillion, complete with staff uniforms, giveaways, signage and and print collateral. We followed the success of that booth with a surf shack the next year, bringing forward the emphasis on travel and adventure ingrained in the company, and making for a fun, welcoming backdrop to Airbnb’s promotional efforts.