Dolby Labs Installation

Client: Dolby Labratories

Artists Kevin Bird and Allie Bashuk were asked by Dolby to create an art program for the company's new 11 story, 345,000sf headquarters on Market Street. Along with an inspiring group of international artists, we were commissioned to create a site-specific installation for the new building. Occupying a prominent wall outside the CEO's office on the top floor, this typographic work considers a quote by founder Ray Dolby on the challenges of invention. We drew custom type that evolves over the course of the quote, and a threaded line that meanders alongside and around—reflecting on the ways a problem is tangled with, an approach adjusted and attacked, over and over, on the way to one's goal.