CCA Graduate Show

Client: California College of the Arts

The final exhibition for MFA candidates at the California College of the Arts, the Grad Show is a robust and diverse presentation where students in the program's seven departments display their thesis work. In 2010, for the first time, CCA unified the various departments under a single graphic identity. Rather than a logo or mark, we created a custom typeface for the project and assigned each department unique color combinations to distinguish them. We printed postcards for each department to send to alumni, family and supporters, and designed exhibition graphics, signage and web banners to complete the system.