Autodesk: Imagine, Design, Create

Client: Melcher Media / Autodesk Inc.

Since their founding in 1982, Autodesk has created technology that enables the design of some of the world's most innovative buildings, products, and graphics. We worked with Autodesk and publishing partner Melcher Media to create print and digital publications featuring designs enabled by Autodesk's technology: projects like Gensler's Shanghai Tower; Boeing's 787 Dreamliner jet; and the lush, virtual world of James Cameron's Avatar. Editorially, the book veers away from corporate boosterism into a thoughtful investigation of design's value, through case studies, interviews with thought leaders, and infographics, providing inspiration for future exploration. The book was created in both print and digital forms, and the iPad version expands upon the material with slideshows, videos, TED talks and interactive graphics. Imagine, Design, Create was awarded Best in Show and Best Business Book at the New York Book Fair.