ARCC has been a leader in educational travel and service trips of middle school through college age students for over 30 years. As they evolved and grew, the organization’s brand had become muddled. They came to us with a need to clarify their voice and update their identity and communications, particularly their website. We worked with ARCC to create a clean and highly flexible modular identity system to accommodate the various aspects of their organization they wanted to highlight, while underscoring their considerable experience and reliability. For their responsive website design, we sought to feature the gorgeous locations ARCC students experience on their service trips, as well as provide easy-to-navigate organization for all the different programs and sections of the website.