Client: ARCC

ARCC has been a leader in educational travel for middle school through college age students for over 30 years. As they evolved and grew, the organization’s brand had become muddled. They came to us with a need to clarify their voice and update their identity and communications. We worked with ARCC to create a clean and highly flexible modular identity system to accommodate the various aspects of their organization they wanted to highlight, while underscoring their considerable experience and reliability. For their website, we sought to feature the gorgeous locations ARCC students experience on their service trips, as well as provide an easy-to-navigate organizational structure for their wide variety of programs.