582 Market Street, Suite 900
San Francisco, California 94104
T: 415.495.5504
email : facebook : map

Client: Southern Exposure / Allison Smith

Referencing the way tradesmen and hawkers once would drum up sales on the street; Cries of San Francisco was an ambitious public artwork by Allison Smith. Participants were culled from an open call, and then each of the 60 participating artists created a Crier persona and product/service to sell. These ranged from the tangible (Anandamyi Arnold as the Balloon Seller) to the highly conceptual (Ashley Weiss as The Everyday Magical Citizen’s Coalition). The Criers hosted several Saturday Markets at the Southern Exposure Gallery, and a Market Day Public Art Event, in which they took to San Francisco’s primary thoroughfare, Market Street, for an all-day performance. We created an identity for the project with “bow tie” typography to reference emanating sound waves of an audible cry, and a poster with seals for each of the participants. Wooden signs were laser cut in the shape of each crier’s seal, and worn as nametags throughout the events. We also designed signage for the gallery walls.