Client: The McEvoy Group
The McEvoy Group, umbrella organization for Chronicle Books, SPIN magazine, Princeton Architectural Press and other holdings, needed an identity that was neutral enough to co-exist with their range of holdings, while articulating a sense of style and business acumen. We built them a sturdy logo mark, and applied it to a sweeping range of stationary — letterhead, business cards, several sizes of envelope, note cards, mailing labels and a website. Befitting to a group that owns one of the world's most production-savvy publishing houses, the materials were finely letterpress printed on best-quality paper stock. Printed by One Heart Press in San Francisco.